33/34 AVENUES S.W. (MARDA LOOP) STREETSCAPE MASTER PLAN

The City has developed a Streetscape Master Plan for 33 and 34 Avenues S.W. (Marda Loop) based on citizen and stakeholder feedback, technical knowledge, and financial considerations. The concept of a Main Street reflects the integration between public space, business, and people. The Plan supports the needs identified by the community and provides a vision that guides the detailed design and construction phases. This is accomplished through consideration of:

  • design for pedestrian safety
  • enhanced interaction between different mobility modes
  • creation of placemaking opportunities
  • provision of trees and site furnishings for comfort
  • design to support local businesses
  • connection to park spaces and amenities
  • transit and laneway access improvements

The Master Plan was presented to the Standing Policy Committee on Planning and Urban Development on May 1, 2019 and will be put forward to Council on May 27, 2019, along with The City initiated land use redesignations for the area.

The Streetscape Master Plan is partially funded for construction, including the following:

  • Construction ready drawings for the Streetscape Master Plan
  • Construction on a new BRT station at Crowchild Trail and integrated connections to 33 Avenue S.W. scheduled to begin in 2019
  • Plan for Phase 1 construction in 2021, timing, boundary and scope to be confirmed upon completion of construction drawings and all associated technical analysis

Additionally, The City will work with community and business groups to find opportunities for short-term improvements in other areas of the master plan.

Streetscape Master Plan - Conceptual 3D Model

*This model is an artist rendering of the Streetscape Master Plan and is not an exact representation.

ABOUT MAIN STREETS

The Main Streets Program is one of the ways that the City of Calgary is working to make our city “a great place to make a living, and a great place to make a life.” Our program shares The City’s common purpose of “making life better every day” by implementing a comprehensive process to transform our main streets into places where people want to live, work and play.

Vision

Main Streets are places where citizens come together. They allow us to travel less and live more by providing the things we need right in our own communities.

Core Principles

Main Streets are resilient, adaptable, and attractive places that:

  • Celebrate the character of the community;
  • Encourage diversity of businesses, buildings and residents;
  • Create a vibrant destination, and;
  • Improve public health.

  • What is a Streetscape Master Plan?

    A Streetscape Master Plan is more than improved accessibility, safety and beautification. It is about place-making, creating vibrant places that put a priority on sociability, access and linkages, comfort and image, and uses and activity.

    ENGAGEMENT PROCESS

    Within the Main Streets Master Plan process we engage the public in three phases; Discover, Explore and Reveal to better understand community’s values for their street.

    In the Discover Phase we Listen & Learn; stakeholders and The City listen to and learn about public views, plans, concerns, and expectations.

    In the Explore phase, public feedback is obtained through consultation to review preliminary design ideas and options developed from input input discussed at the Discover phase. We ensure issues and concerns are understood and considered prior to design resolution of the Master Plan.

    The Reveal phase focuses on communicating the short and long term strategies that will be carried forward into detail design of the project. The information communicated will include: (a) the proposed design; (b) what is different from existing; (c) why it is different, and; (d) how engagement input influenced the design, and; if not, explaining how the input was considered and why it could not be incorporated into the design.

    How we use your input?

    Feedback gathered from public and stakeholder engagement is reviewed with City of Calgary policy and standards, site conditions, and technical design analysis then refined for the next stage of engagement.

    PHASE ONE: DISCOVER

    PHASE 1 DISCOVER

    The discover phase of engagement focused shaping the vision for 33rd and 34th Avenues and on gathering feedback on design elements to be considered for 33rd and 34th Avenues. To help develop a vision participants were asked to respond to the question “What makes Marda Loop, Marda Loop?” It was important to understand the views and interests of residents’, businesses’, pedestrians’, commuters’ and shoppers’, in relation to the existing 33rd and 34th Avenues streetscape and what it may look like in the future. At the open house we asked stakeholders to use dots to indicate the streetscape design elements that were most important to them. Online participants were able to use a ranking tool to indicate their preferences.

    Participants were also asked how they would like to be engaged in the future. The phase two store front engagement is a reflection of the response to this question.

    The boards from the February open house can be viewed here.

    The What We Heard report from phase one engagement is located here.

    PHASE TWO: EXPLORE

    PHASE 2 EXPLORE

    STREETSCAPE DESIGN PRIORITIES

    The streetscape design priorities were developed using a combination of information from the engagement process and the technical experience of the design team. The streetscape priorities will allow the design team to examine how the upgraded street design will best balance issues and opportunities with community needs.

    Pedestrian Comfort and Enhanced Landscape: Establishing a vibrant streetscape through enhanced landscaping, repeated elements and design styles.

    Parking: Establishing clearly defined parking zones to help prioritize the parking within the corridor.

    Public Transit and Automobiles: Upgrades to public transit stops and locations are being explored to improve the riders’ experience. Travel lanes will be maintained at the current spacing to curb line to create a consistent travel experience throughout the corridor.

    Bicycles: Bicycle amenities will be considered; however, the pedestrian and parking experience will be a priority as bicycle amenities are explored.

    Goods / Services: Large vehicle pick up and drop off will be facilitated through lane access not at curb side.

    The boards from the store front engagement can be viewed here.

    The What We Heard report from phase two engagement can be found here.

    PHASE THREE: REVEAL

    PHASE 3: CONFIRM

    Phase three of public engagement focused on the presentation of the streetscape master plan concept for 33 and 34 Avenues S.W., as our project team worked towards a final concept. In previous project phases, we explored values and design priorities with community members. The result of this engagement, alongside technical considerations, is the streetscape master plan concept plan showcased in the informational panels. This document presents the concept and explores how the project team, with input from community members, reached its design conclusions. Please click here to view a detailed timeline for the project. Please click here to view the master plan panel.

    To review the information panels for the in-person events, please click here.

    The What We Heard report from phase three engagement is located here.